NEW YORK - Enjoy, an online concierge service for gadgets, is expanding beyond San Francisco and New York nearly a year after it launched.

The startup, founded by former J.C. Penney CEO and Apple executive Ron Johnson, will be adding certain neighbourhoods of Los Angeles this week and then Chicago in May. The service allows customers to order high-end gadgets ranging from cameras and fitness trackers to drones on the Enjoy website and have them delivered to their home or another designated spot for free by an expert who will show them how to use the device. Visits last about an hour.

Johnson says he's learned a lot from the experience. Enjoy is attracting younger shoppers than he thought, and they want the products the same day, creating some challenges for the business.

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