United Way campaign target set at $2.7 million
The United Way of Thunder Bay is thinking big this year.
Member agency representatives on Thursday unveiled the $2.7-million 2013 campaign goal.
Tom Walters, executive director of the Children’s Centre Thunder Bay, one of the United Way’s 29 member agencies, said the support is important.
“The support of the United Way has helped us to do very, very important things in our community,’’ said Walters, listing a walk-in counselling clinic and support for parenting programs as examples.
“We would not have that support without the United Way,’’ he said.
“I think this is a unique way to let community members support a broad cross-section of organizations, because there are so many needs in our community, from kids right up to the elderly, from people with mental illness to people in poverty to people who just need help or are dying,’’ added Walters.
Walter Flasza, the 2013 United Way campaign chairman, said he believes the “huge goal’’ can be reached.
“I think that we as a campaign team got together and really thought about the different areas we can work in.
“Change starts here with each one of us who decides we are going to contribute either our time or our effort or talent or dollars to make this a better community,’’ said Flasza.
“I would say to anyone who has their doubts to come out and volunteer. Seeing is believing,” he added.
The annual breakfast on Thursday was attended by more than 400 people and marks the official kickoff of a campaign that unofficially started in January when the previous campaign ended.
Last year’s campaign raised a total of $2,602,012.
“Last year’s goal was $2.6 million, so it’s a small increase (this year),’’ said Flasza.
“We are all very motivated to reach this goal because there is such a pressing need out there,” he said.
The United Way is to host Community Awareness Day on Sept. 19 at Intercity Shopping Centre, showcasing the 29 member agencies and 64 programs that are supported.