Dock yoga

Vic and Art are seen in a scene grab from the video Here and Now that is being released by Tourism Thunder Bay to launch a new campaign later this week.

Tourism Thunder Bay is in the process of launching a new video campaign via social media.

The first video in the campaign features a couple that were born and raised in Thunder Bay and left to travel and work in other parts of the country.

The eight-minute video vignette features the couple, now back in the area with a home on Lake Superior in Shuniah.

The video was made by Scott McKay, a videographer and filmmaker who works for Generator. He captures a sunrise yoga session with the couple on their dock along with a brief interview and several other locations.

“It’s about what makes Thunder Bay great in an authentic way — by showcasing people that really love it here and want to share it,” said Paul Pepe, Tourism Thunder Bay manager.

Both Pepe and McKay see the video series having long-term appeal as a cultural influencer and that can be shared by residents of the city with friends and family from across the country, and possibly the globe.

“Right now with COVID-19, we felt it’s important to stop and appreciate what we have here now — hence the here and now theme,” said Pepe.

Different themes are being planned around the Thunder Bay experience, including paddleboarding, sailing, climbing, the farm-to-table scene and the local culinary scene.

Tourism Thunder Bay expects to launch the video via social media later this week.

(See the full story in the print and digital editions of The Chronicle-Journal)

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